East
Helena Floral Midi Dress
Discover the enchanting elegance of the Helena Floral Midi Dress, a piece that captivates with its blend of dark allure and vibrant floral patterns.
This dress is beautifully tailored from a lightweight fabric that ensures both comfort and grace throughout the day. Featuring a charming floral design in hues of pink and yellow against a dark background, the dress showcases a unique and artistic flair. The cinched waist, accented with a bright pink belt, highlights the silhouette, while the flowing midi skirt adds a touch of romance and movement. Long sleeves and a modest neckline make it an ideal choice for various occasions, from casual gatherings to more formal events.
Perfectly versatile, this dress can be styled with boots for a daytime look or elevated with heels and statement jewelry for evening elegance.
Size Guide
| UK SIZE | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
| EU SIZE | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
| US SIZE | 4 | 6 | 8 | 10 | 12 | 14 | 16 |
| BUST (cm/ in) | 82cm / 32" | 87cm / 34" | 92cm / 36" | 98cm / 381/2" | 104cm / 41" | 110cm / 431/2" | 116cm / 451/2" |
| WAIST (cm/in) | 64cm / 25" | 69cm / 27" | 74cm / 29" | 80cm / 311/2" | 86cm / 34" | 92cm / 36" | 100cm / 391/2" |
| HIPS (cm/in) | 90cm / 351/2" | 95cm / 371/2" | 100cm / 391/2" | 106cm / 411/2" | 112cm / 44" | 118cm / 461/2" | 126cm / 491/2" |
|
SIZE |
XS |
S |
S/M |
M |
M/L |
L |
XL |
|
UK |
6 |
8 - 10 |
8 - 12 |
12 - 14 |
14 - 18 |
16 - 18 |
18 - 20 |
|
EU |
34 |
36 - 38 |
36 - 40 |
40 - 42 |
42 - 46 |
44 - 46 |
46 - 48 |
|
US |
2 |
4 - 6 |
4 - 8 |
8 - 10 |
10 - 14 |
12 - 14 |
14 - 16 |
|
BUST (cm/in) |
77 cm / 30.5 in |
82 - 87 cm |
82 - 92 cm |
92 - 97 cm |
97 - 107 cm |
102 - 107 cm |
107 -112 cm |
|
WAIST (cm/in) |
58 cm / 23 in |
63 - 68 cm |
63 - 73 cm |
73 - 78 cm |
78 - 88 cm |
83 - 88 cm |
88 - 95 cm |
|
HIPS (cm/in) |
83 cm / 33 in |
88 - 93 cm |
88 - 98 cm |
98 - 103 cm |
103 - 113 cm |
108 - 113 cm |
113 - 120 cm |
Product information
Composition:
Colour:
Details:
Size:
Plastic Free Packaging
Delivery Information
UK Royal Mail Standard Delivery (3-5 working days) -
£4 for orders under £150
Free for orders over £150
UK DHL Express Delivery (1-2 working days) - £8
EU Standard Delivery - £35 for orders up to £127 (£59 for orders over £127)
EU Economy Delivery - £27 for orders up to £127 (£49 for orders over £127)
USA International Delivery - £20
Canada International Delivery - £59
Australia & New Zealand International Delivery - £30
Click here for full delivery information.
Returns Policy
Returns with East have gone paperless!
Whilst we hope you love your new East products, if you wish to return any items, you can do so using our new returns portal within 28 days of the parcel arriving, or within 14 days for sale items.
Our new process is easy, kinder to the planet and allows you to track the status of your return through automated email updates.
UK returns will incur a small postage fee: Royal Mail £2, DHL £5, or DPD £7. International customers are responsible for the return of items back to us.
For details on UK, EU and International returns, click here.
Click here to see our full Returns Policy.