East
Helena Floral Print Midi Dress
Step into the vibrant world of the Helena Midi Dress. This dress features a striking floral pattern in vivid shades of pink and turquoise set against a deep black background, offering a modern twist on a classic style. The midi length is balanced by flowing, tiered ruffles, adding movement and a touch of whimsy to every step.
The Helena Midi Dress boasts a comfortable, relaxed fit with a hint of structure at the waist, thanks to its gently gathered seams. The front features a unique button closure with a subtle placket that enhances its elegant yet easy-going vibe. Crafted from soft, breathable fabric, this dress is as comfortable as it is stylish, making it ideal for both casual outings and more festive occasions. The short sleeves and airy silhouette ensure it's a perfect choice for warm days or layered styling as seasons change.
Size Guide
| UK SIZE | 8 | 10 | 12 | 14 | 16 | 18 | 20 |
| EU SIZE | 36 | 38 | 40 | 42 | 44 | 46 | 48 |
| US SIZE | 4 | 6 | 8 | 10 | 12 | 14 | 16 |
| BUST (cm/ in) | 82cm / 32" | 87cm / 34" | 92cm / 36" | 98cm / 381/2" | 104cm / 41" | 110cm / 431/2" | 116cm / 451/2" |
| WAIST (cm/in) | 64cm / 25" | 69cm / 27" | 74cm / 29" | 80cm / 311/2" | 86cm / 34" | 92cm / 36" | 100cm / 391/2" |
| HIPS (cm/in) | 90cm / 351/2" | 95cm / 371/2" | 100cm / 391/2" | 106cm / 411/2" | 112cm / 44" | 118cm / 461/2" | 126cm / 491/2" |
|
SIZE |
XS |
S |
S/M |
M |
M/L |
L |
XL |
|
UK |
6 |
8 - 10 |
8 - 12 |
12 - 14 |
14 - 18 |
16 - 18 |
18 - 20 |
|
EU |
34 |
36 - 38 |
36 - 40 |
40 - 42 |
42 - 46 |
44 - 46 |
46 - 48 |
|
US |
2 |
4 - 6 |
4 - 8 |
8 - 10 |
10 - 14 |
12 - 14 |
14 - 16 |
|
BUST (cm/in) |
77 cm / 30.5 in |
82 - 87 cm |
82 - 92 cm |
92 - 97 cm |
97 - 107 cm |
102 - 107 cm |
107 -112 cm |
|
WAIST (cm/in) |
58 cm / 23 in |
63 - 68 cm |
63 - 73 cm |
73 - 78 cm |
78 - 88 cm |
83 - 88 cm |
88 - 95 cm |
|
HIPS (cm/in) |
83 cm / 33 in |
88 - 93 cm |
88 - 98 cm |
98 - 103 cm |
103 - 113 cm |
108 - 113 cm |
113 - 120 cm |
Product information
Composition:
Colour: Black
Details:
Size:
Plastic Free Packaging
Delivery Information
UK Royal Mail Standard Delivery (3-5 working days) -
£4 for orders under £150
Free for orders over £150
UK DHL Express Delivery (1-2 working days) - £8
EU Standard Delivery - £35 for orders up to £127 (£59 for orders over £127)
EU Economy Delivery - £27 for orders up to £127 (£49 for orders over £127)
USA International Delivery - £20
Canada International Delivery - £59
Australia & New Zealand International Delivery - £30
Click here for full delivery information.
Returns Policy
Returns with East have gone paperless!
Whilst we hope you love your new East products, if you wish to return any items, you can do so using our new returns portal within 28 days of the parcel arriving, or within 14 days for sale items.
Our new process is easy, kinder to the planet and allows you to track the status of your return through automated email updates.
UK returns will incur a small postage fee: Royal Mail £2, DHL £5, or DPD £7. International customers are responsible for the return of items back to us.
For details on UK, EU and International returns, click here.
Click here to see our full Returns Policy.